Logo for Frederiksberg Erhverv

Frederiksberg Erhverv represents many companies resident in Frederiksberg. The purpose of the association is to create a network and speak for better options for businesses when talking with politicians and work for a better business policy in the municipality. At the same time, they also network with the members, promote Frederiksberg and support its members.

No one knew what the old logo was supposed to represent, but there was a wish from the association that only an update of the logo should be made so that the style was maintained in a more modern line.

It was a clear wish that the logo should not be changed - the starting point was therefore to update what they had for today.

In working on this, we talked about what it represented. Some suggestions were, among others, that the logo could be seen as several groups of companies or interests, gathered under a common group - where the groups are illustrated by the "flowers" that stick out and the gathering in the circle becomes Frederiksberg Erhverv.

But the logo can be interpreted in many ways, so you might see something completely different.

The font and colours have been updated to a more contemporary style so the combined logo appears more vibrant, modern and elegant.